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Your set of values are the code by which your brand must think and act, it is your belief system. It’s what ensures you stay true to what you believe in at all times and it’s one of the most important tools to ensure you create a consistent brand. It’s how your brand...

We are in the era of the micro. People want human to human connections, they want real stories, they want to feel. And at the end of the day, people buy from people, not companies. It used to work for big brands to have a macro, broadcast voice, but any of the...

Getting a new business up and running takes a lot of time, and energy. Not only that but the expenses start piling up too. It’s not just the initial expenses, it’s the ongoing funding of the business until you reach that tipping point where the services you are...