We often hear remarks like… “well I’ve had my logo and colours done, what more do I need?” or “I am my customer, I know what my customers think, why would I need to invest in understanding them?”
“Your brand is the single most important investment you can make in your business.” – Steve Forbes
Well today we want to share with you the importance of investing in your brand; and how this leads to solid growth in the future.
People will spend time, energy and money in creating the perfect product, the perfect shop, the perfect sales kit, but for some reason when it comes to putting the effort into their brand they think ‘not important!’.
What is your brand?
Let’s start with the basics. What exactly is your brand? Quite simply it’s the perception of your business out in the marketplace. In fact a better way to put it – it’s how your customers think and feel about your business.
And how do you think you create this perception?
It’s not about one thing or another, it’s about a combination of many facets that come together seamlessly to paint a clear picture of your business, through the eyes of your customers. And it all begins with understanding your customer’s greatest desires, needs and pain points.
It involves your purpose, your role, your brand story, your expertise, your point of difference, your values, your personality, your unique processes, your language, your look and feel and your plan on how to make your customers feel truly special.
There is an art to creating a strong brand, an art that can bring magical results if actioned with mastery.
The power of brand led
Brand led companies outperform their competition by up to 82%. Powerful stuff.
When you are a brand led company this means you completely align your business decisions with your brand strategy, your customers and their needs. When you have a solid brand strategy, you have taken the time and care to discover your vision and start aligning and engaging your business to that vision of the future. You and your team perform in a way that respects and honours the brand; it’s vision, mission, values and promise to the market.
You build an incredible connection with your audience. They believe in you, they remember you and they then buy from you. People like to purchase from brands they believe in.
It might seem a little overwhelming in how to tackle your brand, so if you would like some handy tips weekly to your inbox signup to our newsletter, join the wailist for our online course How to Build a Rockstar Brand or pop us an email.
Jodie + Em xx