Branding Blog

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Want your audience to care? Get relevant.

Want your audience to care? Get relevant.

When launching a brand most of us set out with high aspirations. We have the most amazing product or service in the world and everyone is going to love it. That’s what you thought when you launched your brand, right? I know we did. Naive weren’t we. Well we guess if...

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Consistency is the magic ingredient for building your brand

Consistency is the magic ingredient for building your brand

One of the many things we love about branding is that it isn’t rocket science, and it’s not some abstract artistic endeavour either (although creativity certainly does come into it) – branding is a defined, repeatable, reliable process, that when followed creates...

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Generosity isn’t just good – now it’s good business

Generosity isn’t just good – now it’s good business

We remember a time when it was considered soft or weak in business to have a real focus on giving back. You weren’t a real contender, you weren’t playing in the big league. But thankfully as Bob Dylan so eloquently said ‘times are a changin’. Are you guys old enough...

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The importance of that warm, fuzzy feeling in brand building

The importance of that warm, fuzzy feeling in brand building

Here’s the thing…. We are totally irrational. Not just us Brigaders, all of us. In the 1970s two psychologists proved that humans make choices that defy clear logic. Basically no matter how much we like to think that we are rational – we are not rational creatures....

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5 questions to get clarity on your purpose

5 questions to get clarity on your purpose

Do you ever wake up in the morning and think to yourself ‘what exactly am I doing in life?’ You go to work every day, perhaps it’s your business, perhaps it’s not, you spend all day, every day building something but you don’t even know why. You ended up where you are...

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Why authenticity rules for your personal or business brand

Why authenticity rules for your personal or business brand

If only we had a dollar for every time a tryhard corporate or agency hipster (ok yes, even sometimes us) put ‘authentic’ into a sentence… but the thing with buzzwords, and overused clichés, is they often get their notoriety for a reason. So let’s ponder for a moment...

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Why do I need branding?

Why do I need branding?

We live in a crowded world. There’s a lot of competition out there, and the barriers to entry for launching a business are now minimal. Thanks to social media and the digital age it seems that anyone with a few savings and a heap of passion can launch a business, and...

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