Branding Blog

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Why branding is like cake (and we all love cake right?)

Why branding is like cake (and we all love cake right?)

How good is cake? It’s delicious, it’s friendly, it’s understanding. It doesn’t ask too many questions, it’s just there for you – in good times and in bad. Cake can be used to celebrate, or commiserate. It comes in a bazillion different flavours and styles. Yum. Yum....

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Knowing when to pivot your business

Knowing when to pivot your business

We recently saw one of the most interesting theatre products called The Lehman Trilogy directed by Sam Mendes, at London’s National Theatre. It’s not often you get to see a play about business. It was the fascinating story of the Lehman brothers rise to superstardom...

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Who’s your posse?

Who’s your posse?

Just as human beings thrive better in communities; connected to other human beings, so do businesses. Running a business can be a very lonely undertaking. Long hours. The weight of the world on your shoulders. It can be isolating and overwhelming. But what most...

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What are your non-negotiables?

What are your non-negotiables?

We have to say, gaining clarity on the way you want to live your life (and run your business) and then living into those values, is hands down one of the best parts of being an entrepreneur. You don’t have ways of working imposed on you, by someone else. You don’t...

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Is it time for a little business spring clean?

Is it time for a little business spring clean?

Everyone’s pretty familiar with the idea of a good ol’ spring clean, also known as decluttering or the magic of tidying up as made famous by Marie Kondo. That sweet, sweet satisfaction, and sense of space and calm that comes from tidying your physical space, is one...

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You can shift your mindset today

You can shift your mindset today

Did you ever have an experience where you shifted the way you looked at a situation and it changed the outcome? I know we have. Like the time when we were shortlisted to win a really big packaging project, and another agency pipped us at the post. We were a little...

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5 essential questions when marketing your business

5 essential questions when marketing your business

We know from many of the businesses we have worked with over the years that marketing is a real pain point. And that’s the case for business both big and small. Which platforms should I be using? How do I keep up with all my channels? How do I create quality content?...

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Social media collaboration is a win, win

Social media collaboration is a win, win

Social media has its pros and cons. You have to be careful when you are scrolling through the accounts you follow not to feel envious of the number of followers, comments or bright shiny pictures they feature. It’s easy to do. People look like they are living their...

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3 steps to designing the life you want, now

3 steps to designing the life you want, now

The fact that many of us are born with the opportunity to design our lives is pretty damn exciting. The world is shifting from the typical full time ‘job’ mindset, to one where entrepreneurship is becoming a new kind of norm. One where we dream of financial freedom,...

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