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You can shift your mindset today

You can shift your mindset today

Did you ever have an experience where you shifted the way you looked at a situation and it changed the outcome? I know we have. Like the time when we were shortlisted to win a really big packaging project, and another agency pipped us at the post. We were a little...

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5 essential questions when marketing your business

5 essential questions when marketing your business

We know from many of the businesses we have worked with over the years that marketing is a real pain point. And that’s the case for business both big and small. Which platforms should I be using? How do I keep up with all my channels? How do I create quality content?...

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Social media collaboration is a win, win

Social media collaboration is a win, win

Social media has its pros and cons. You have to be careful when you are scrolling through the accounts you follow not to feel envious of the number of followers, comments or bright shiny pictures they feature. It’s easy to do. People look like they are living their...

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3 steps to designing the life you want, now

3 steps to designing the life you want, now

The fact that many of us are born with the opportunity to design our lives is pretty damn exciting. The world is shifting from the typical full time ‘job’ mindset, to one where entrepreneurship is becoming a new kind of norm. One where we dream of financial freedom,...

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Want your audience to care? Get relevant.

Want your audience to care? Get relevant.

When launching a brand most of us set out with high aspirations. We have the most amazing product or service in the world and everyone is going to love it. That’s what you thought when you launched your brand, right? I know we did. Naive weren’t we. Well we guess if...

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Consistency is the magic ingredient for building your brand

Consistency is the magic ingredient for building your brand

One of the many things we love about branding is that it isn’t rocket science, and it’s not some abstract artistic endeavour either (although creativity certainly does come into it) – branding is a defined, repeatable, reliable process, that when followed creates...

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Generosity isn’t just good – now it’s good business

Generosity isn’t just good – now it’s good business

We remember a time when it was considered soft or weak in business to have a real focus on giving back. You weren’t a real contender, you weren’t playing in the big league. But thankfully as Bob Dylan so eloquently said ‘times are a changin’. Are you guys old enough...

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The importance of that warm, fuzzy feeling in brand building

The importance of that warm, fuzzy feeling in brand building

Here’s the thing…. We are totally irrational. Not just us Brigaders, all of us. In the 1970s two psychologists proved that humans make choices that defy clear logic. Basically no matter how much we like to think that we are rational – we are not rational creatures....

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5 questions to get clarity on your purpose

5 questions to get clarity on your purpose

Do you ever wake up in the morning and think to yourself ‘what exactly am I doing in life?’ You go to work every day, perhaps it’s your business, perhaps it’s not, you spend all day, every day building something but you don’t even know why. You ended up where you are...

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Why authenticity rules for your personal or business brand

Why authenticity rules for your personal or business brand

If only we had a dollar for every time a tryhard corporate or agency hipster (ok yes, even sometimes us) put ‘authentic’ into a sentence… but the thing with buzzwords, and overused clichés, is they often get their notoriety for a reason. So let’s ponder for a moment...

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