Branding Blog
How to become customer-obsessed?
So what is customer-obsessed? Well here is the very proper high-brow definition… Customer obsession describes brands that continuously add value to the customer experience. These companies continuously collect feedback and prioritise customer needs in every business...
Do I really need to invest in branding?
Running our own businesses for nearly 20 years, plus consulting with countless businesses, we know full well entrepreneurship is not for the faint hearted. It can be a rollercoaster. It can be exhausting. It stretches you, it challenges you and you have to get pretty...
The key ingredients to make your website rock
Websites are both strange and wondrous. Strange because they are so consistently undervalued by business owners. Wondrous because they are in most cases the #1 touchpoint for a brand, available globally 24/7. Business owners will pour money into bricks and mortar,...
When it comes to your inner circle – choose wisely
It’s not easy building a brand. If it was, every second person would jump right in and do it. But you can adopt a few simple strategies to make it a little easier on yourself. One of the very first pieces of advice we were given when starting our own businesses was to...
Top tips for managing your social media
Thankfully we seem to be past the ‘do I need to be on social media’ conversation. So that’s a plus. But now it’s much more about the when, what and how. Keeping up with social media, along with the torrent of other demands when running a business can seem, well,...
Have more fun and make more money
As super driven entrepreneurs we have a lot on our plate. We have To Do Lists that seem to extend to the North Pole and back. And as we get things done, ticked off and implemented more things appear on that To Do List, and the cycle continues. It’s sometimes hard to...
Confessions of a reformed perfectionist
Emma and I are both (semi) reformed perfectionists. And I wanted to muse on that journey a little, as I think for many of us perfectionism is holding us back from so much wonderfulness. So much progress, so much impact, so much momentum. How many of us have a life...
Do I really need a tone of voice?
We have no idea why, but for some reason a brand’s tone of voice is one of the last things that business owners think about. Maybe it’s because your logo and visuals are so tangible, and visual language is easy to comprehend. But the problem with this picture is that...
In business it’s standout or die – here’s how
There is a lot of chatter about the importance of uniqueness, that a business needs to be unique to succeed (which is true – unless you are happy to be in a price war). And we know firsthand that this can seem really overwhelming. It can create a lot of angst about...
I am ready to bring my brand to life, now what?
At The Brand Brigade we are big believers – ok, ok…. actually more like raving evangelists – for a strategic approach to branding. Our How to Build a Rockstar Brand course takes people through the 9 critical steps in positioning a brand effectively, for growth. These...
