Branding Blog
How to write a kickass brand story
Storytelling has been a powerful way to engage people since the beginning of human communication. And today it is no different. Storytelling transforms hearts and minds. There is almost a rebellion against today’s fast paced, overly-automated and digitally-driven...
Your no.1 marketing strategy: extreme care
Have you ever had an experience where you were made to feel so special and cared for? And what effect did that have on you? Do you remember that experience to this day? Do you tell others about that experience? We remember a time when we were travelling to Hong Kong...
How to work less and make more money
Did any of you grow up watching your parents work hard to put food on the table? I know we did. And that work ethic becomes ingrained in you. It becomes part of your belief system… if you don’t work hard then you won’t achieve your goals. But working hard for the rest...
Are you asking the right questions?
They say the key to leadership is not about having the answers, it’s about asking the right questions. And this is true for all aspects of life and business. Asking the right questions means firstly really listening to the people and situations around you, but also...
8 tips to create hot product photos that leap out of your social feed
“You don’t take a photograph, you make it.” – Ansell AdamsPhotography can make or break the look and feel of your brand. Without professional and consistent looking photography, I am afraid to say, you may just come across as a hack. First perceptions are everything....
Why branding is like cake (and we all love cake right?)
How good is cake? It’s delicious, it’s friendly, it’s understanding. It doesn’t ask too many questions, it’s just there for you – in good times and in bad. Cake can be used to celebrate, or commiserate. It comes in a bazillion different flavours and styles. Yum. Yum....
Knowing when to pivot your business
We recently saw one of the most interesting theatre products called The Lehman Trilogy directed by Sam Mendes, at London’s National Theatre. It’s not often you get to see a play about business. It was the fascinating story of the Lehman brothers rise to superstardom...
Who’s your posse?
Just as human beings thrive better in communities; connected to other human beings, so do businesses. Running a business can be a very lonely undertaking. Long hours. The weight of the world on your shoulders. It can be isolating and overwhelming. But what most...
What are your non-negotiables?
We have to say, gaining clarity on the way you want to live your life (and run your business) and then living into those values, is hands down one of the best parts of being an entrepreneur. You don’t have ways of working imposed on you, by someone else. You don’t...
Is it time for a little business spring clean?
Everyone’s pretty familiar with the idea of a good ol’ spring clean, also known as decluttering or the magic of tidying up as made famous by Marie Kondo. That sweet, sweet satisfaction, and sense of space and calm that comes from tidying your physical space, is one...
