Branding Blog
Why brand led companies win
We often hear remarks like… “well I’ve had my logo and colours done, what more do I need?” or “I am my customer, I know what my customers think, why would I need to invest in understanding them?”“Your brand is the single most important investment you can make in your...
Why is it important to have a unique process?
When you build out your product for your business, no doubt you develop a process or processes for creating your product. Or maybe you aren’t creating the products, but you have a particular selection process for sourcing products. Or if you are a service business you...
Help, I need a marketing plan
We know firsthand the overwhelm that can come with running your own business. When it comes to competing priorities the struggle is real. And you need to become a ninja on prioritisation. Which is likely a topic for another day. But, marketing…. Marketing can create...
Why mastery matters to your brand
So what is mastery? With our serious, serious voice, the official definition is about having a comprehensive knowledge or skill in a particular subject or activity that makes you better than others within your chosen field. It’s achieved through education and...
I’ve got a business idea, now what?
In many ways coming up with an idea is the easy part (although it might not seem like it at the time). It’s shiny, it’s new, the world feels bursting with possibilities. But the path from idea to successful business is long, it’s hard and it’s not for the...
How to become customer-obsessed?
So what is customer-obsessed? Well here is the very proper high-brow definition… Customer obsession describes brands that continuously add value to the customer experience. These companies continuously collect feedback and prioritise customer needs in every business...
Do I really need to invest in branding?
Running our own businesses for nearly 20 years, plus consulting with countless businesses, we know full well entrepreneurship is not for the faint hearted. It can be a rollercoaster. It can be exhausting. It stretches you, it challenges you and you have to get pretty...
The key ingredients to make your website rock
Websites are both strange and wondrous. Strange because they are so consistently undervalued by business owners. Wondrous because they are in most cases the #1 touchpoint for a brand, available globally 24/7. Business owners will pour money into bricks and mortar,...
When it comes to your inner circle – choose wisely
It’s not easy building a brand. If it was, every second person would jump right in and do it. But you can adopt a few simple strategies to make it a little easier on yourself. One of the very first pieces of advice we were given when starting our own businesses was to...
Top tips for managing your social media
Thankfully we seem to be past the ‘do I need to be on social media’ conversation. So that’s a plus. But now it’s much more about the when, what and how. Keeping up with social media, along with the torrent of other demands when running a business can seem, well,...
