Branding Blog
To do list overwhelm? Try this
Do you ever feel entirely overwhelmed by the many hats you have to wear as a business owner? Back when you started your business you set out with a key skill, and a tonne of passion. You wanted to do it all day, every day, your way. And then the reality set in. Paying...
5 top habits of entrepreneurs – Part 1
Do you often look at those over achievers out there and wonder how they do it? You know those people that seem to be able to make a success of whatever they are doing. For example Sarah Davidson (Holloway). First she was a successful corporate lawyer, then she...
Business of your dreams, or burnout?
You set off with a dream... be your own boss, set your own schedule, build a strong brand in the marketplace and live a happy life. But we all know that the day to day reality is VERY different to that dream. With the low survival rates of small businesses (over 50%...
How to create your brand personality
Your brand personality is what humanises your brand to your customers. Brands are like people. We identify people by their personality, we like to do the same with brands. ‘That brand is really funny, that brand is approachable, that brand is crazy!’“Products, like...
How to create your brand values
Your set of values are the code by which your brand must think and act, it is your belief system. It’s what ensures you stay true to what you believe in at all times and it’s one of the most important tools to ensure you create a consistent brand. It’s how your brand...
You need a personal brand now more than ever
We are in the era of the micro. People want human to human connections, they want real stories, they want to feel. And at the end of the day, people buy from people, not companies. It used to work for big brands to have a macro, broadcast voice, but any of the...
How to brand your business on a budget
Getting a new business up and running takes a lot of time, and energy. Not only that but the expenses start piling up too. It’s not just the initial expenses, it’s the ongoing funding of the business until you reach that tipping point where the services you are...
Why brand led companies win
We often hear remarks like… “well I’ve had my logo and colours done, what more do I need?” or “I am my customer, I know what my customers think, why would I need to invest in understanding them?”“Your brand is the single most important investment you can make in your...
Why is it important to have a unique process?
When you build out your product for your business, no doubt you develop a process or processes for creating your product. Or maybe you aren’t creating the products, but you have a particular selection process for sourcing products. Or if you are a service business you...
Help, I need a marketing plan
We know firsthand the overwhelm that can come with running your own business. When it comes to competing priorities the struggle is real. And you need to become a ninja on prioritisation. Which is likely a topic for another day. But, marketing…. Marketing can create...
