Branding Blog
Healthy you, healthy business
Has anyone heard of the expression ‘work your fingers to the bone’? It’s an expression that has been used for centuries and communicates the thought that to achieve something you have to work so hard that you put your health in jeopardy. Brand Brigader Emma has...
If you don’t champion your brand, who will?
We know all too well how overwhelming it is wearing so many hats as a business owner. We really do. But today it’s a call to arms. As a business owner you MUST get brand. All the micro decisions you make, every day, influence and impact your brand. So is that really...
Freedom: Isn’t that why you started your business?
Most entrepreneurs start their own business with a vision of freedom – the freedom to choose your hours, choose your clients, choose where you work from, choose what you sell. And once they get a sniff of that freedom, it is very hard to go back to working for someone...
5 top habits of entrepreneurs – part 2
Success. Success. Success. We all dream of it. We all have days when we can taste it, and others where it seems to elude us, but one of the most exciting things about being an entrepreneur is the journey. And on that journey we want to be by your side, sharing what we...
To do list overwhelm? Try this
Do you ever feel entirely overwhelmed by the many hats you have to wear as a business owner? Back when you started your business you set out with a key skill, and a tonne of passion. You wanted to do it all day, every day, your way. And then the reality set in. Paying...
5 top habits of entrepreneurs – Part 1
Do you often look at those over achievers out there and wonder how they do it? You know those people that seem to be able to make a success of whatever they are doing. For example Sarah Davidson (Holloway). First she was a successful corporate lawyer, then she...
Business of your dreams, or burnout?
You set off with a dream... be your own boss, set your own schedule, build a strong brand in the marketplace and live a happy life. But we all know that the day to day reality is VERY different to that dream. With the low survival rates of small businesses (over 50%...
How to create your brand personality
Your brand personality is what humanises your brand to your customers. Brands are like people. We identify people by their personality, we like to do the same with brands. ‘That brand is really funny, that brand is approachable, that brand is crazy!’“Products, like...
How to create your brand values
Your set of values are the code by which your brand must think and act, it is your belief system. It’s what ensures you stay true to what you believe in at all times and it’s one of the most important tools to ensure you create a consistent brand. It’s how your brand...
You need a personal brand now more than ever
We are in the era of the micro. People want human to human connections, they want real stories, they want to feel. And at the end of the day, people buy from people, not companies. It used to work for big brands to have a macro, broadcast voice, but any of the...
