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How to create your brand values

How to create your brand values

Your set of values are the code by which your brand must think and act, it is your belief system. It’s what ensures you stay true to what you believe in at all times and it’s one of the most important tools to ensure you create a consistent brand. It’s how your brand...

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You need a personal brand now more than ever

You need a personal brand now more than ever

We are in the era of the micro. People want human to human connections, they want real stories, they want to feel. And at the end of the day, people buy from people, not companies. It used to work for big brands to have a macro, broadcast voice, but any of the...

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How to brand your business on a budget

How to brand your business on a budget

Getting a new business up and running takes a lot of time, and energy. Not only that but the expenses start piling up too. It’s not just the initial expenses, it’s the ongoing funding of the business until you reach that tipping point where the services you are...

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Why brand led companies win

Why brand led companies win

We often hear remarks like… “well I’ve had my logo and colours done, what more do I need?” or “I am my customer, I know what my customers think, why would I need to invest in understanding them?”“Your brand is the single most important investment you can make in your...

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Why is it important to have a unique process?

Why is it important to have a unique process?

When you build out your product for your business, no doubt you develop a process or processes for creating your product. Or maybe you aren’t creating the products, but you have a particular selection process for sourcing products. Or if you are a service business you...

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Help, I need a marketing plan

Help, I need a marketing plan

We know firsthand the overwhelm that can come with running your own business. When it comes to competing priorities the struggle is real. And you need to become a ninja on prioritisation. Which is likely a topic for another day. But, marketing…. Marketing can create...

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Why mastery matters to your brand

Why mastery matters to your brand

So what is mastery? With our serious, serious voice, the official definition is about having a comprehensive knowledge or skill in a particular subject or activity that makes you better than others within your chosen field. It’s achieved through education and...

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I’ve got a business idea, now what?

I’ve got a business idea, now what?

In many ways coming up with an idea is the easy part (although it might not seem like it at the time). It’s shiny, it’s new, the world feels bursting with possibilities. But the path from idea to successful business is long, it’s hard and it’s not for the...

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How to become customer-obsessed?

How to become customer-obsessed?

So what is customer-obsessed? Well here is the very proper high-brow definition… Customer obsession describes brands that continuously add value to the customer experience. These companies continuously collect feedback and prioritise customer needs in every business...

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Do I really need to invest in branding?

Do I really need to invest in branding?

Running our own businesses for nearly 20 years, plus consulting with countless businesses, we know full well entrepreneurship is not for the faint hearted. It can be a rollercoaster. It can be exhausting. It stretches you, it challenges you and you have to get pretty...

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