Branding Blog
Who’s your posse?
Just as human beings thrive better in communities; connected to other human beings, so do businesses. Running a business can be a very lonely undertaking. Long hours. The weight of the world on your shoulders. It can be isolating and overwhelming. But what most...
What are your non-negotiables?
We have to say, gaining clarity on the way you want to live your life (and run your business) and then living into those values, is hands down one of the best parts of being an entrepreneur. You don’t have ways of working imposed on you, by someone else. You don’t...
Is it time for a little business spring clean?
Everyone’s pretty familiar with the idea of a good ol’ spring clean, also known as decluttering or the magic of tidying up as made famous by Marie Kondo. That sweet, sweet satisfaction, and sense of space and calm that comes from tidying your physical space, is one...
You can shift your mindset today
Did you ever have an experience where you shifted the way you looked at a situation and it changed the outcome? I know we have. Like the time when we were shortlisted to win a really big packaging project, and another agency pipped us at the post. We were a little...
5 essential questions when marketing your business
We know from many of the businesses we have worked with over the years that marketing is a real pain point. And that’s the case for business both big and small. Which platforms should I be using? How do I keep up with all my channels? How do I create quality content?...
Social media collaboration is a win, win
Social media has its pros and cons. You have to be careful when you are scrolling through the accounts you follow not to feel envious of the number of followers, comments or bright shiny pictures they feature. It’s easy to do. People look like they are living their...
3 steps to designing the life you want, now
The fact that many of us are born with the opportunity to design our lives is pretty damn exciting. The world is shifting from the typical full time ‘job’ mindset, to one where entrepreneurship is becoming a new kind of norm. One where we dream of financial freedom,...
Want your audience to care? Get relevant.
When launching a brand most of us set out with high aspirations. We have the most amazing product or service in the world and everyone is going to love it. That’s what you thought when you launched your brand, right? I know we did. Naive weren’t we. Well we guess if...
Consistency is the magic ingredient for building your brand
One of the many things we love about branding is that it isn’t rocket science, and it’s not some abstract artistic endeavour either (although creativity certainly does come into it) – branding is a defined, repeatable, reliable process, that when followed creates...
Generosity isn’t just good – now it’s good business
We remember a time when it was considered soft or weak in business to have a real focus on giving back. You weren’t a real contender, you weren’t playing in the big league. But thankfully as Bob Dylan so eloquently said ‘times are a changin’. Are you guys old enough...
