Branding Blog
Do I really need a tone of voice?
We have no idea why, but for some reason a brand’s tone of voice is one of the last things that business owners think about. Maybe it’s because your logo and visuals are so tangible, and visual language is easy to comprehend. But the problem with this picture is that...
In business it’s standout or die – here’s how
There is a lot of chatter about the importance of uniqueness, that a business needs to be unique to succeed (which is true – unless you are happy to be in a price war). And we know firsthand that this can seem really overwhelming. It can create a lot of angst about...
I am ready to bring my brand to life, now what?
At The Brand Brigade we are big believers – ok, ok…. actually more like raving evangelists – for a strategic approach to branding. Our How to Build a Rockstar Brand course takes people through the 9 critical steps in positioning a brand effectively, for growth. These...
Supercharge your business growth with coffee
I think it's fair to say that for a lot of people the COVID period has been a pretty insular time. Working from home, schooling from home, a hell of a lot of Zoom and almost no events. Well not the 'in real life' kind anyway. And let's face it, a virtual webinar is...
How to write a kickass brand story
Storytelling has been a powerful way to engage people since the beginning of human communication. And today it is no different. Storytelling transforms hearts and minds. There is almost a rebellion against today’s fast paced, overly-automated and digitally-driven...
Your no.1 marketing strategy: extreme care
Have you ever had an experience where you were made to feel so special and cared for? And what effect did that have on you? Do you remember that experience to this day? Do you tell others about that experience? We remember a time when we were travelling to Hong Kong...
How to work less and make more money
Did any of you grow up watching your parents work hard to put food on the table? I know we did. And that work ethic becomes ingrained in you. It becomes part of your belief system… if you don’t work hard then you won’t achieve your goals. But working hard for the rest...
Are you asking the right questions?
They say the key to leadership is not about having the answers, it’s about asking the right questions. And this is true for all aspects of life and business. Asking the right questions means firstly really listening to the people and situations around you, but also...
8 tips to create hot product photos that leap out of your social feed
“You don’t take a photograph, you make it.” – Ansell AdamsPhotography can make or break the look and feel of your brand. Without professional and consistent looking photography, I am afraid to say, you may just come across as a hack. First perceptions are everything....
Why branding is like cake (and we all love cake right?)
How good is cake? It’s delicious, it’s friendly, it’s understanding. It doesn’t ask too many questions, it’s just there for you – in good times and in bad. Cake can be used to celebrate, or commiserate. It comes in a bazillion different flavours and styles. Yum. Yum....
